DD Perks – Mobile Ordering


Subject Line: Three great mobile coupon offers for you! Creative Review: DD Perks introduced a loyalty app and later rolled out mobile payments in it.   They sent this email with 3 mobile offers to encourage subscribers to download the app.  I believe this was segmented those that had not responded to previous app download campaigns.   Ironically, this mobile campaign was not response on my phone but was still a nice piece...

DD Perks – Refill Card Trigger


Subject Line:  Uh Oh. You’re Runnin’ Low! Creative Review:   This simple reminder from DD Perks is on brand using their type face and program colors.  It triggers shortly after the subscribers DD Perks account reaches zero.  So far it's been very effective at getting me to charge up my account to feed my coffee addiction.  I liked how the subject line's theme continued with the battery icon followed by a...

DD Perks Year in Review 2


Subject Line: Luke, here's your DD Perks Year in Review! Creative Review:  Here's another example of a data driven Year in Review email.  DD Perks used the same subject line as last time, but comparing 2016 email to 2017's email they did update the content using the new data.  For example, my favorite day to visit changed from Friday to Saturday, though I still go at lunch time.  They dumped the...

DD Perks – Year In Review


Subject Line:  Luke - here's your DD Perks Year in Review! Creative Review: This is a great example of using data to promote brand loyalty for repeat customers. Dunkin Donuts used their transaction and customer data to create the content for this email.  The result is highly personalized to the subscriber, starting with the name in the subject line.  They used the purchase data to determine content specific to me such...