DD Perks – Easter Offer


Subject Line: (bunny)  Any-bunny want a DD Card? Creative Review:  Cute bunny themed email for Dunkin's gift cards.  Fits with their email branding for other DD emails and carries the theme from SL to email body.  Loved the individual calls to action for each of the ordering methods.  The creative also does double duty as an acquisition device for the DD Perks loyalty program as it normally ties to refillable...

DD Perks – Card Reloaded Confirmation


Subject Line: Your DD Card = Reloaded Creative Review:  DD Perks did a nice job customizing this simple transaction confirmation/receipt email.  It's on brand for the series and works well.   The subtle call to action to join sign up for auto-reload is a nice touch too.

DD Perks – No Wait Wednesdays


Subject Line: Get Double Points Tomorrow on #NoWaitWednesday! Creative Review:  Another from the DD Perks series, nice integrated campaign that tied together ordering via their mobile app and hash tag for social.   They supported the cross channel effort with posts each week as well to drive orders via the app with extra points and special offers.   During the year they also sent different points level, this one has 2x points, but...

DD Perks – Mobile Ordering


Subject Line: Three great mobile coupon offers for you! Creative Review: DD Perks introduced a loyalty app and later rolled out mobile payments in it.   They sent this email with 3 mobile offers to encourage subscribers to download the app.  I believe this was segmented those that had not responded to previous app download campaigns.   Ironically, this mobile campaign was not response on my phone but was still a nice piece...

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