DD Perks – Refill Card Trigger

Apr 9th, 2018 eCommerce, Food and drink, Loyalty, Restaurant, Trigger Messages Link

Subject Line: Uh Oh. You’re Runnin’ Low!

Creative Review: This simple reminder from DD Perks is on brand using their type face and program colors. It triggers shortly after the subscribers DD Perks account reaches zero. So far it’s been very effective at getting me to charge up my account to feed my coffee addiction. I liked how the subject line’s theme continued with the battery icon followed by a clear call to action.

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Food and drink, Loyalty Marketing, Trigger Message

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Luke Glasner

I'm a veteran email marketer with over a decade of experience. While most people associate me with email analytics, I took over editing duties at Beautiful Email Newsletters to spend more time working with creative. Serving as an ECHO Award Judge since 2011 and a Smarties Awards Judge since 2015, I've gotten the chance to review some of the best marketing campaigns in world (and some of the worst). Now as the Editor-in-Chief, I hope to share campaigns that BEN would approve and continue the mission of this great site!