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Andrea from twoodo sent me this great post on the methods they used to increase user activation on their product.
Very nicely they also reference my book as a help.
Go read it and see what you can use in your own business.
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Bafta nominated designer of over 10 years, Alan O’Rourke is Product Marketing Manager at WhatClinic.com, founder of email newsletter service Toddle.com and runs the number one email showcase site Beautiful-email-newsletters.com