Documenting the marketing plan over ten weeks as I prepare for the launch of my second book 30 days to sell.  Start from week one here. First order of business this week is to get a sample of the book ready and released. So much of my marketing plan involves audience building. Before I ask someone to give me their email address I need something to give them in return....

I had not planned it, but when telling a mate, Niall Larkin, about the new book I was working on, he quickly gave me a kick in the bum by tweeting and sharing this pic of the cover. Word was out and there was not a thing I could do about it. Niall linked me to the 37signals.com post on launching a product (go ahead and read it, then come...

On November 2011 I published my first book and told a few people. It was a small book on search engine optimization and link building. Very small. So small in fact I was convinced it would get savaged in the reviews on amazon. I mean, I have read longer blog posts than my book, 50 Monster Ideas to get MORE website links and customers. I am sure I have even...

Do you know what would be a really bad idea? Writing a marketing book about marketing a marketing book, while finishing and marketing the first book. It's like the movie Inception, but for marketing books, and no Leonardo DiCaprio, and it’s not a movie, so really it’s not very much like Inception. But I can play the Inception soundtrack while I write and pretend. I live in to-do lists as...