DD Perks – Easter Offer

eCommerce, Email Marketing, Food and drink Link

Subject Line: (bunny)  Any-bunny want a DD Card?

Creative Review:  Cute bunny themed email for Dunkin’s gift cards.  Fits with their email branding for other DD emails and carries the theme from SL to email body.  Loved the individual calls to action for each of the ordering methods.  The creative also does double duty as an acquisition device for the DD Perks loyalty program as it normally ties to refillable card and/or account.

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Luke Glasner

I'm a veteran email marketer with over a decade of experience. While most people associate me with email analytics, I took over editing duties at Beautiful Email Newsletters to spend more time working with creative. Serving as an ECHO Award Judge since 2011 and a Smarties Awards Judge since 2015, I've gotten the chance to review some of the best marketing campaigns in world (and some of the worst). Now as the Editor-in-Chief, I hope to share campaigns that BEN would approve and continue the mission of this great site!