DD Perks – Mobile Ordering

eCommerce, Email Marketing, food, Food and drink Link

Subject Line: Three great mobile coupon offers for you!

Creative Review: DD Perks introduced a loyalty app and later rolled out mobile payments in it.   They sent this email with 3 mobile offers to encourage subscribers to download the app.  I believe this was segmented those that had not responded to previous app download campaigns.   Ironically, this mobile campaign was not response on my phone but was still a nice piece overall. The subject line also featured the clapping hands emoticon, but I could not get it show correctly here.

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Luke Glasner

I'm a veteran email marketer with over a decade of experience. While most people associate me with email analytics, I took over editing duties at Beautiful Email Newsletters to spend more time working with creative. Serving as an ECHO Award Judge since 2011 and a Smarties Awards Judge since 2015, I've gotten the chance to review some of the best marketing campaigns in world (and some of the worst). Now as the Editor-in-Chief, I hope to share campaigns that BEN would approve and continue the mission of this great site!