The 2021 Diversity in Email Industry Survey

Email Marketing Link
Please take the 2021 Diversity In Email Industry Survey Today Hi! I'm Luke, the editor of Beautiful Email Newsletters and one of the contributors to OI's Diversity in the Email Industry Survey. Chances are, if you are on this site you work and email marketing and I would like to invite you to take part in this year's survey. The survey only takes about 5 minutes to complete and is...

DD Perks – No Wait Wednesdays

Subject Line: Get Double Points Tomorrow on #NoWaitWednesday! Creative Review:  Another from the DD Perks series, nice integrated campaign that tied together ordering via their mobile app and hash tag for social.   They supported the cross channel effort with posts each week as well to drive orders via the app with extra points and special offers.   During the year they also sent different points level, this one has 2x points, but...

Pure 360

Email Marketing, Mobile Link
Pure 360 Email Design

The best welcome email ever received

The following is an answer posted on and is taken from the book 30 Days To Sell. ------------------------------------------------- First impressions are important. Your first email sets the tone of your relationship and is a deciding factor on whether your subsequent emails, no matter how good, get read by your users. The welcome email must walk the delicate line of getting a user to do enough to see the value...